Congratulations on deciding to sell your copy. Now, you have to decide what kind of copy (Marketing speak meaning “text”) to sell, which can be a tough choice to make if you’re new and don’t know what you’re good at. A glance through the writing market on Fiverr would give you over 20 different services you could offer, but getting inspiration there is a good way to end up overwhelmed. Something like paralysis by excess.
Instead, take a look at the following Copy Writing categories, which don’t require a lot of expertise, and read on to learn how to begin.
Sell an Article or Blog Post
A lot of people think that articles and blog posts are one and the same. They aren’t.
Articles are (ideally) fact-driven write-ups, written to inform or educate on a topic. You can find them both on and off the internet, on websites, or in traditional print media. Blog posts are opinion-driven write-ups. While they can include facts and information, their purpose is to convey the writer’s thoughts and beliefs about a topic.
Blog posts are generally shorter than articles and their average word count ranges between 500 to 2500 words. Articles on the other hand (because they require more depth), can run on up to 5000 words, depending on the subject.
With both, you aim to engage your reader and then move them on to another of your pages. Make sure to optimize your pages for the search engine. This way, they show up when someone searches Google (or any other search engine) for your topic. Mastering skills like Key Word Research will help you pick great focus words.
Sell E-mail Copy
E-mail copy is about the words that you use to try to get people to take the action that you want them to take once they’ve opened your email.
Because it’s an e-mail, and you only have about 60 seconds of your reader’s attention, you aren’t at liberty to go on and on. An average of 150 to 200 words is best practice for e-mail copy, although it may be more depending on whether you’re sending a newsletter, or something similar. You want to pick the right title to get them curious, the right words (in the right order) to get them hooked, and a great Call To Action (CTA) at the end. This is how you convert prospects into customers.
You can use e-mail copy is to get new customers, to announce a new product, or for transactions with customers.
Sell Website Content
Writing website content means coming up with all the things that make up a website. You have to determine what the website is for and then research your audience and competition. Once you’ve done all that, then you can begin to fill up the pages that will make up the website.
Start by making a plan. Determine what pages you need and how they should look. Then you can get to be business of writing them. Some pages, like the “About Us” page and the “Contact” page, are on almost every website. The other pages you create will depend on your purpose for the website.
The number of words per page will differ based on your content. But with this, as with all the others, your focus should be on clear communication. Get rid of every unnecessary or confusing word.
Your goal is to make a website that is optimized for search. So, as with the blog posts or articles, work on your focus words/phrases and your keyword research. Tools like Google Trends can come in handy here.
Sell Podcast Copy
Podcasts are cool. Thus, people are making more of them. There are two paths to follow if you want to write about podcasts: Podcast scripts and Show notes.
The word count for scripts depends on how long the podcast episode is. The average podcast lasts for about 30 – 40 minutes. If you’re writing a script where every word is written in, that’s an average of 4,500 to 6,000 words. Show notes aren’t dependent on the length of the podcast. The word count should be an average of 200 – 300 words depending on the mix of categories you want to include in it. Naturally, you’ll want to be as succinct as possible.
Podcast scripts are a narrative of the things that will be said during the podcast. Naturally, this will vary based on the format of the podcast. It may be a solo or group podcast. It could be a panel or a one-on-one interview. The content required will also vary based on the podcast host’s discretion. Some may prefer an outline that provides just the main points, and others may want every word scripted out.
Show notes are podcast summaries. To write them, you have to listen to the podcast. Once you’ve done that, write out a mix (or all) of the following:
- A description of the topics discussed and the key points.
- A summary of the episode.
- A timecode guide.
- External resources linked to the topic.
- The contact information of the podcast host.
Try one or try them all, and accept that it won’t be perfect at the beginning. Write, then edit and then begin again. You can put your work on your website or blog if you have one. You can apply for jobs on content mills or freelancer websites like Fiverr or Upwork. Read more articles like this one, learn from videos on YouTube, and then practice some more.
Practice is key. If you stick with it, I’m sure you’ll figure out what works best for you, and then you’re on your way.
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Last modified: March 20, 2021